Who knew that Starbucks was just messing with you…or are they?

March 29, 2015

Now, this is just GENIUS!  I really don’t think that Starbucks planned this awesome BRAND accident.  If they did it’s absolutely brilliant.  My daughter’s name is spelled A-R-I-E-L-L-E.  So, I’m not sure where “Reari” came from.  I have definitely seen it spelled a lot of different ways.  Let’s start with the ER clerk who spelled her name REL-Arielle.  Hmmmm… I digress.  Anyway, think about the sheer number of times Starbucks has been tweeted, posted on Instagram, fb & other social media with no effort of their own.  You have to admit that it turned out to be a very lucrative branding mistake!  You may never get your name spelled correctly again.  I think they’re onto it!

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